Instagram is removing the IGTV button from the main screen of its app because “very few” people tap on it.
The decision was confirmed to TechCrunch by a spokesperson for the Facebook-owned company, who claimed that members of the Instagram community are instead “finding IGTV content through previews in Feed, the IGTV channel in Explore, creators’ profiles, and the standalone app.”
The spokesperson said that “very few are clicking into the IGTV icon,” and so there’s little reason to have it there.
