71% of Instagram Influencers Don’t Call Themselves Influencers | Small Business Trends


If you’re struggling to spot Instagram influencers for your influencer marketing campaigns, then it’s time to change your approach. This is because most influencers have had it with the term ‘influencers’.

Creator or Influencer?

According to The 2019 Influencer Survey, 71% of Instagram influencers don’t actually call themselves influencers. Only 29% of Instagram celebrities give themselves the title of ‘influencer’.

Small Business owners with a limited budget often collaborate with micro Instagram influencers. And it goes with saying that the success of any influencer marketing campaign largely depends on finding the right Instagram influencers.

If you know what Instagram influencers call themselves, it will be easier for you to spot them. So, the next time, you should look beyond the ‘influencer’ title.

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