The challenge with the aviation industry is that the mainstream audience is not aware of the existence of uncommon niches. For example, the private and business aviation market. However, they seem to know about commercial airlines. But on the other side, it might seem that private or charter aviation kind of sells on its own. Still the competition is growing and kicking. Don’t forget that many capable individuals and corporate businesses might not even know that such a service is even an option.
In such a situation, it is essential to create an online presence through social media by dedicatedly promoting the aviation industry. It’s important to recognize any shifts and adapting to them accordingly. In simpler terms, work your best to keep up with the whimsical trends of social media. This is irrespective of the nature of business.