Trying to Make Your Product a Hit? Don’t Sell It on Amazon | Inc.com


Jules Pieri is the godmother of startup manufacturers. A former industrial designer, she and her business partner Joanne Domeniconi launched The Grommet 10 years ago to introduce novel consumer products to a community of quality- and values-minded consumers. The company evaluates 300 submissions a week, chooses the top 3 percent, and launches them into the market with videos about their origin stories and long chats between makers and customers. Products receiving early visibility from The Grommet include Fitbit, GoldieBlox, and SodaStream. The company also advises entrepreneurs on subjects like packaging and helps them develop distribution.

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