A significant proportion of marketing advice for small businesses focuses on digital marketing – using your blog, targeted advertising, or social media – and this approach makes it seem as though digital advertising is the only kind that matters. In doing so, this advice overlooks the power of in-person contact and any exciting and affordable ways to reach your community. Build deeper connections with these classic strategies, standbys from a brick-and-mortar era, that never stopped working.
Join Your Chamber Of Commerce
Your local Chamber of Commerce may seem like a minor organization, especially if you’ve been in business for a few years, but joining forces with your area branch can yield a number of benefits. In particular, the Chamber of Commerce tends to promote new members and can increase the visibility of area businesses through their events, social media activity, and community outreach events. Your Chamber of Commerce also offers valuable networking opportunities, which can create connections and foster cross-promotion with other local businesses.