The company said on Tuesday that it sold 18 million toys between Thanksgiving and Cyber Monday. Amazon did not disclose toy sales from last year, but it has been stockpiling toys since Toys “R” Us’ closed its stores in June.
Amazon (AMZN) expanded its toy efforts in the run-up to the holidays. It mailed out a 70-page toy catalog with top items and deals, and even began selling toys at Whole Foods. Last week, Amazon offered discounts on Barbie, Hot Wheels, Fisher-Price, and Lego.