Ben & Jerry’s Pecan Resist supports progressive causes | Fast Company


Every day, it seems, we’re confronted by reminders that we’re living through times of unprecedented conflict, division, and threat to our future in the U.S., and on this planet. Just last week, leaders on the political left were mailed bomb-laden packages, and a man killed 11 people, including a Holocaust survivor, during services at a synagogue in Pittsburgh on October 27. Underpinning these horrific shocks are more pervasive worries: We’re still not making progress on climate change, and with the midterm elections less than a week away, the country continues to feel fractured.

The most productive way to channel the anxiety that circulates around everything that’s happening: Voting on November 6. But people are, in all honesty, probably doing a fair bit of stress eating to cope, too. In an effort to tie this fairly universal coping mechanism back to political effort, Ben & Jerry’s has released, as of October 30, a new flavor intended to motivate people to take action.

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