The transformation which artificial intelligence and machine learning have introduced into the tech world is unparalleled. With the innovation of the likes of digital assistants and self-driving cars, what was once considered science fiction has now begun to materialize. For digital marketing, artificial intelligence offers an incredibly variegated assortment of opportunities. Ranging from process automation to consumer behavior analysis, to improved data gathering methods, marketing executives can now breathe more easily, as much of the work they have to do has become a lot more simplified. Here, we will consider ways in which artificial intelligence will help improve your marketing success and reduce your physical exertion.