Most entrepreneurs know they should avoid the obvious mistakes when creating their pitch deck: pitch is too long or not clear, it says there are no competitors, etc. But what a lot of first-time entrepreneurs do not know is what venture capitalists are actually looking for.
In a way, VCs are like clients. You’re trying to sell them on your idea and vision for your company in exchange for their investment. That means you need to understand what they are looking for. Your customers will not buy from you if your product does not solve their problems. And if your business does not meet a VC’s minimum criteria, they will not invest in you. It’s just that simple.