Amazon opens new store, 4-Star | Business Insider


Amazon is letting its customer ratings do the talking at its new store.

Called Amazon 4-Star, the new concept will stock items that customers have rated four stars or above, on average, according to a blog post announcing the store. That means it will include only the best of the best; Amazon says the current assortment averages 4.4 stars.

It opens Thursday in Manhattan’s SoHo neighborhood.

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