Companies communicate with their customers in so many ways these days. They send email, surveys, post information on social media and their websites, call, chat, or text them. Not all of these forms of business communication are welcomed by the customer when they happen or are even effective. What is critical to their success is for each company to actually find how customers want to communicate with them and how to keep track of it all.
How Do Your Customers Prefer to Communicate?
Effective business communication methods can change by industry, customer segment, or issue. Here is a place to start to determine what is best for your set of customers and how to analyze these interactions: