Why Dippin’ Dots Is Teaming Up With a Popcorn Brand | Entrepreneur


In the snack world, ice cream and popcorn might not sound like a winning combination. But according to Steve Rothenstein, senior director of franchise development for Dippin’ Dots, which also owns Doc Popcorn, the disparity between the two foods is what makes them a perfect match in the franchise world. Since 2015, Rothenstein has led a push to open kiosks featuring both brands, primarily in shopping malls, in an effort to appeal to more customers from a single space. So far, it’s working: More than 20 co-branded operations are currently open, seeing higher sales volumes than single-­brand locations. By the end of 2018, that number of locations will double.

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