Tag Archives: Snack Food

Why Dippin’ Dots Is Teaming Up With a Popcorn Brand | Entrepreneur

In the snack world, ice cream and popcorn might not sound like a winning combination. But according to Steve Rothenstein, senior director of franchise development for Dippin’ Dots, which also owns Doc Popcorn, the disparity between the two foods is what makes them a perfect match in the franchise world. Since 2015, Rothenstein has led a push to open kiosks featuring both brands, primarily in shopping malls, in an effort to appeal to more customers from a single space. So far, it’s working: More than 20 co-branded operations are currently open, seeing higher sales volumes than single-­brand locations. By the end of 2018, that number of locations will double.

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Can Kellogg Save Cereal by Selling It as a Snack Food? | Bloomberg

Millennials are GRRREAT!

That, anyway, is what Kellogg Co. is banking on to help revive soggy cereal demand. Tony the Tiger and its other ageless characters have been losing the breakfast battle for years, so Kellogg is repositioning some of its brands as a snack for the nation’s largest demographic: people born from the early 1980s to about 2000.

While total U.S. cereal sales have fallen 8.8 percent since 2012, the share eaten in the afternoon and evening has risen steadily in recent years, hitting about 35 percent in 2015, according to the Battle Creek, Michigan-based company. That’s partly because millennials have embraced Froot Loops and Smorz as indulgent snacks, says Craig Bahner, president of Kellogg’s U.S. Morning Foods division. To ride the trend, Kellogg is repackaging products including Frosted Flakes and Special K in grab-and-go containers and emphasizing the nostalgic pull of cereal as a late-night treat.

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