How to Use Webinars for Every Stage of the Customer Journey | Duct Tape Marketing


Simply put, webinars (online meetings) are a convenient form of content that gives you the ability to create “one to many” engagements. One of the things I love most about them is that you can use webinars for every stage of the customer journey by altering the intent of the content as the buyer’s questions, goals and needs change. In fact, you must consider this approach to get the most from this medium.

Think of webinars as a form of content, because that’s what they are.

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