CANNES, France—Publicis Groupe’s Arthur Sadoun knows he’s pissed off a lot of people this week, and he’s keenly aware that his competitors are pouncing on it. But he’s holding firm to his controversial decision to ban award show entries across his network’s many agencies for one year.
In a candid interview with Adweek in Cannes, the newly elevated CEO responded to his critics while also sending a message of commitment to his 80,000 employees.
“It’s a tough decision to make, clearly,” he said. “But we believe if we’re really committed to creativity, which we are, it’s time to reinvent the tool that will celebrate and foster creativity tomorrow. This is what we’re doing.”