Prioritize Context to Personalize Your Marketing | Adweek

Marketers know they need to personalize their messaging to reach and engage consumers. The problem is, they’re just not sure how to execute it successfully.

Too often, they believe they can home in on personalization by identifying data patterns but that’s just one hurdle. More importantly, they need to prioritize context. Doing so will maximize one-to-one marketing campaigns and allow brands to become closer to the consumer by understanding their everyday behaviors and genuine interests.

We’ve identified three key elements marketers should consider when utilizing context to bolster a personalized marketing campaign.

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