Why Audio Advertising Could Be Your Campaign’s Secret Weapon, from The Trade Desk | Adweek

Everybody seems to be talking digital video, but another attractive opportunity for many marketers has emerged in digital audio.

Streams. Playlists. Podcasts. They’re the soundtrack of today’s life experiences. That’s hardly anything new. Advertisers have long turned to audio as a way to connect with people in a way that feels both authentic and contextually relevant—as years of radio success will attest. But what’s different are the technologies that make audio advertising more effective and more targeted than ever.

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