So, you’ve come up with a cool business idea, given it an online presence and now the masses are starting to take notice. Things are going well, but as your business starts to grow you need to find ways to engage customers and get them to part with their cash. One of the best ways to encourage them to hit the buy button is to use reviews.
According to the experts, customer reviews, expert reviews and ratings are extremely effective at boosting customer confidence which, in turn, makes them more likely to make a purchase. As outlined by BrightLocal, 88% of consumers use reviews to determine the quality of a business. Surveying 2,104 US and Canadian consumers, BrightLocal found that only 12% of people don’t read reviews, which suggests that they should be seen as a priority for all online businesses.