What’s a small business owner to do when family, friends and even casual acquaintances ask for discounts or freebies? If you offer your services or products for free or for a deep discount, you may hurt yourself financially, and over time, you may even begin to resent people you love. On the other hand, you don’t want the people in your social circle to think that you are selfish or ungrateful, especially if they have supported your entrepreneurial endeavors.
Though there is no one-size-fits-all solution that will work for all entrepreneurs or in every situation, there are lessons to be learned from fellow business owners who have faced the same dilemma. Here’s how to turn a potentially uncomfortable conversation into a transparent and productive transaction that honors some of your most valued relationships.