Apple and Oracle vets’ Upthere raises $77 million to put a new spin on personal cloud storage | TechCrunch

Upthere isn’t your parents’ personal cloud storage service. The team behind the service, which is coming out of beta today with $77 million in financing from a slew of investors, believes that the cloud should be your primary storage and not just a place for keeping backups or helping you sync data between machines.

Upthere wants you to think of its service as the canonical location where your data lives. It’s now generally available for OS X/MacOS, Android and iOS, with the Windows and web apps hitting beta today.

The company had some help getting there with new financing led by KPCB and Western Digital, along with Floodgate, Elevation Partners, GV, NTT Docomo Ventures and Square 1 Bank.

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