Upthere isn’t your parents’ personal cloud storage service. The team behind the service, which is coming out of beta today with $77 million in financing from a slew of investors, believes that the cloud should be your primary storage and not just a place for keeping backups or helping you sync data between machines.
Upthere wants you to think of its service as the canonical location where your data lives. It’s now generally available for OS X/MacOS, Android and iOS, with the Windows and web apps hitting beta today.
The company had some help getting there with new financing led by KPCB and Western Digital, along with Floodgate, Elevation Partners, GV, NTT Docomo Ventures and Square 1 Bank.
While the first wave of cloud integration was driven by businesses’ needs to reduce costs and increase efficiency, the next wave will focus on leveraging cloud services to expand company offerings and improve competitive positions.
Todd Benjamin, vice president of hosted services at Hostway Corp., said this is especially true for companies that provide technical services to businesses. He said a growing number of IT firms are now looking for partners with cloud delivery expertise so that they can deliver cloud services as resellers.
“Companies that provide IT services to businesses rightly want to focus on their core competencies to succeed in a highly competitive economy,” Benjamin said. “They are looking for cloud experts as partners to round out their portfolio of offerings.”