5 Ways to Target Millennials With Text Message Marketing | All Business

If you’ve spent any time at all around Millennials, then you know how much they love texting. Millennials rely on texting for just about everything—so much so that, a recent survey by OpenMarket reports, 75 percent would rather give up using their phones make voice calls them to text.

Why do Millennials love texting so much?

76 percent say texting is more convenient and allows them to communicate on their own schedule

63 percent say texting is less disruptive than voice calls

53 percent just say that they’d rather text than call

19 percent say they never check their voice mails.

What does this mean to your business? There’s a huge opportunity to reach out to Millennial customers via text message marketing. For instance, according to the survey, three-fourths of Millennials say text reminders are helpful, but only 30 percent get them from businesses that they patronize.

Read More

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s