The European Union’s executive body has today set out a series of proposals for new rules that would apply to a broad range of online platforms, from the likes of YouTube to Google to eBay, as part of ongoing efforts to boost competitiveness in the region under its Digital Single Market Strategy.
The proposals follow a year long assessment by the European Commission of online platforms, after which it says it has concluded that a ‘one-size-fits-all’ approach is not appropriate to maximize consumer benefits while ensuring effective regulation across all the different types of platforms — so it says it will rather look at each area where it can act “from telecoms to copyright rules, to address any specific problems in a future-proof way for all market players”.
Among the proposed changes is a new set of audiovisual rules — with the stated aim of achieving a better balance between rules that apply to traditional broadcasters vs online video-on-demand providers and video-sharing platforms like YouTube. Key among the EC’s concerns here is safeguarding minors.
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