Oreos may be easy to grab off any grocery store shelf, but Nabisco’s latest sandwich cookie is a little more exclusive. Thanks to some great branding and exclusive status, by Supreme.
Supreme, the Manhattan-based streetwear brand known for its limited edition drops. that is, highly anticipated new collection releases, which attract long lines and high resale prices online, released details of its newest collection on Monday, February 17. Supreme drops are renowned for attracting lines of fans and resellers several hours, or days, before the collection is sold in-store, managed by bouncers controlling crowds. Shoppers are also often only permitted to buy new wares in limited quantities, to move the line and also deter the re-sellers who hype up the exclusive goods and flip impressive profits.