The last twenty years has seen a dramatic shift in the retail landscape ever since Amazon burst onto the scene. Offering a vast selection and ever-shorter shipping times, Amazon came to dominate retail sales, starting with books and quickly expanding to other categories.
Yet for all of Amazon’s disruption, the online giant is not invincible. Many retailers and etailers have built significant businesses by refusing to accept the status quo. Any business can learn to beat Amazon by incorporating these five easy tips:
1. Create a unique voice.
Many businesses believe they are unique when they really do not have anything that truly sets them apart. In order for a brand to stand out, it must have a story that aligns with both their business values and personal values.
Dispatches From The Front 