Ah, leads. They’re your best friend and your worst nightmare. We’ve all wasted time chasing the wrong leads, so it’s understandable that thinking about them would cause some stress. But when they’re the right leads, life is good.
Let’s focus on a few strategies to get better leads into your sales funnel so you spend less time nurturing them to make a purchase.
1. Make Your Offers Irresistible to the Right People
Better leads starts with better targeting through your offer. Whether you’re giving away a whitepaper, a free consultation, or something else of value, make sure first that it’s a killer offer. You want people to jump on it and gladly hand their email address over.