Tag Archives: sales funnel

5 Online Marketing Funnels You Probably Aren’t Using (But Should) | AllBusiness.com

An online marketing funnel is a marketing strategy for companies to get a consistent stream of new leads or sales from their website. Most online entrepreneurs should have at least one type of lead or sales funnel in place. However, there are several types of marketing funnels that many online entrepreneurs and business owners are not using.

Here we will go over five online marketing funnels you may not be using right now, but should.

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Converting Leads Into Customers: Create a Sales Funnel for Your Business | Getentrepreneurial.com

sales__funnelThe sales process is a long road dotted with pitfalls and junctions that can lead potential customers astray. Sales representatives cannot cover every step of the way, but they can pull together a map, and put visible signs to direct people. Namely, sales funnel prevents the sale pipelines from becoming clogged, which is why many online businesses take advantage of this model. In fact, internet marketing has embraced these techniques as they show great promise in terms of establishing sale relationships with buyers in the long term.

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Get Better Leads: Improve the Quality of Your Sales Funnel | All Business

Ah, leads. They’re your best friend and your worst nightmare. We’ve all wasted time chasing the wrong leads, so it’s understandable that thinking about them would cause some stress. But when they’re the right leads, life is good.

Let’s focus on a few strategies to get better leads into your sales funnel so you spend less time nurturing them to make a purchase.

1. Make Your Offers Irresistible to the Right People

Better leads starts with better targeting through your offer. Whether you’re giving away a whitepaper, a free consultation, or something else of value, make sure first that it’s a killer offer. You want people to jump on it and gladly hand their email address over.

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The New Rules of B2B Marketing | All Business

Do you own a company that markets business-to-business? If so, you know how important face-to-face prospecting and selling is for success. You’ve got to network, work the phone, make sales calls and more. But increasingly, B2B marketing is happening online—and if your small business is still relying too much on in-person marketing methods, you’re going to fall behind the curve.

Your business website is the essential starting point for online B2B marketing. Today, the sales funnel of B2B has changed, with buyers typically conducting much of their research online before ever reaching out to a company to make a purchase. Where once you could reach out to prospects personally, now it’s equally important to draw them in through online marketing and content that gets them interested, provides information and answers their questions. That way, by the time they contact you, they’re halfway sold on your product or service already.

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  Sales and Marketing Funnels – Taking Stock: A Self-Evaluation | Getentrepreneurial.com

For self-employed professionals and small business owners, it’s essential to periodically assess what is and isn’t working in your business, and then to make the necessary adjustments. Because small businesses often don’t have the flexibility of larger firms, this periodic evaluation is even more important for you than it is for larger companies.

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