Walmart Makes Big Fat Online Mistake and Then It Gets Worse | Inc.com


walmart_39269Big online marketing mistakes seem all the rage these days. In late August, Spanish clothing and accessories retailer Zara got into hot water over what appeared to be a yellow Jewish star on a kid’s striped pajama top that looked like prison gear. Then there was Urban Outfitters with the Kent State sweatshirt that sported what looked like bullet holes and blood stains.

When confronted with evidence of what angered people, at least they managed to cleanly remove the offending items. It doesn’t make things all better, but it’s an important first step. If only Walmart had learned that lesson.

The company has just gone through a one-day rollercoaster with marketing stomachs likely still heaving. It all started with Walmart’s Halloween costume. Someone noticed a different subsection on the company’s website: Fat Girl Costumes, as the blog Jezebel reported.

And that started the very-bad-not-so-good day for Walmart’s marketing department. Even as the story was hitting online media and complaints were landing in the company’s social networking accounts–the term “fat girl costumes” apparently hit the top 10 of Twitter trends–things moved slowed at Walmart. Jezebel noted that by 11:15 a.m. eastern, there was still a fat girl costumes section, although there were no items in it.

Read More.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s