Many entrepreneurs are unaware of the sales power and influence that arise from conveying a genuine smile. Poet Emily Dickinson nailed it more than a century ago when she wrote, “They might not need me, yet they might. I’ll let my heart be just in sight. A smile so small as mine might be, precisely their necessity.”
Though she was a poet and not an entrepreneur, Dickinson understood the power of the smile. She may have not understood the science that makes smiling such a valuable business asset, but she no doubt observed good things when she expressed a genuine smile.
Dispatches From The Front 