AT&T’s Hackathons Help Foster Digital Innovation | Adweek


The word hacker may have a negative connotation, but AT&T wants to show the world how it can lead to positive innovation.

“That’s the old connotation,” said Carlton Hill, VP of device operations and developer services for AT&T. “To hack on something doesn’t mean that. It’s to break it open, its to play with it and get a ton out of it.”

For the last three years, the telecommunications company has calling on developers, marketers, designers and innovators to work together to create tech solutions for common problems. The participants usually have 24 hours to come up with an idea and prototype for each project, and a winner is awarded at each event. Most of the stops are themed around an issue, including the upcoming Houston, Texas event on Friday which will focus on apps to help the disabled

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