As alluring as social media is, it is fleeting and many people never see the posts more than once if at all.
Email provides one of the highest conversions in online marketing because everyone checks their emails – even if only looking at the subject line, and it is always in their inbox until deletion. Catching folks on social media is hit-or- miss.
Unfortunately, the state of email marketing generally consists of the following:
Too much email
Not enough email
Unclear calls to action
Irrelevant information
Too selly sell
The way to combat the “Wham bam, fear of SPAM” blues, here are some tips and tricks to nurture your email subscribers, and not be an entrepreneur fail:
Dispatches From The Front 