A panel of experts was assembled last week at the Cannes Lions International Festival of Creativity, who gave us their take on marketing to Millennials in 2014.
The panel, of course, agreed that brands must resonate with their target audience and have a realistic understanding of societal needs in order to have the kinds of conversations deemed to be relevant by millennial consumers.
In order to engage with Millennials, it was noted that brands must be willing to loosen up and give up control, which is a scary idea for most brands.
Dispatches From The Front 