Kickstarter has become an entrepreneurial epicenter, helping innovators earn the money to make their dreams become reality. But what happens after the kick start winds down? The crowdfunding industry raised $2.7 billion in 2011 and is expected to have doubled by the end of this year. For the new products and brands that raise funds on the platforms, expectations are sky high for delivering on crowdfunding promises and raising the bar for innovation with each new project. What is life like for the little brands suddenly launched into the world with the funds they asked for, and an audience of expectant consumers?
Dispatches From The Front 