One of the greatest lead generation tactics around is the trusted referral. I mean, I know you know that, but what are you actually doing to take advantage of it?
photo credit: Wicked LIttle Cake Company via photopin cc
What are you doing to make certain that every single day dozens of unpaid sales calls are being made on your behalf?Sound intriguing? Co-marketing, or getting others to actively market your business, isn’t a new concept, but surprisingly few do it actively.
The basic idea behind it is to form a small network of “best of class” providers who can act as an additional arm of marketing for each other. I’ve seen this done with remarkable results – sometimes tripling and quintupling the number of leads an organization creates – particularly for businesses that operate on a the local level.
Dispatches From The Front 