Recently, British Airways started keeping information on some of their VIP customers and searching for their images online all in the name of service. The program, called “Know Me,” has some privacy advocates worried.
“Last year we re-committed to the ethos: To Fly. To Serve. That’s what ‘Know Me’ is all about – enabling us to recognise our customers in a way that is individual to them,” Jo Boswell, head of customer analysis at British Airways, stated. “We’re essentially trying to recreate the feeling of recognition you get in a favourite restaurant when you’re welcomed there, but in our case it will be delivered by thousands of staff to millions of customers.”
The idea is simple enough. Airline employees have iPads which contain information on high-end passengers. What kind of food they prefer, if it is the first time they have flown with a certain product and if they might have had previous issues flying on the airline. The software also allows the crew to identify a passenger by searching Google Images.