Cain, who rose through the ranks at Coca-Cola, Pillsbury, and Burger King to become Godfather’s chief exec, knows how to sell a product, and he’s selling his tax plan the same way he would hawk Triple Whopper value meals to lower-middle-class-income families of four. Like it or not, it’s a savvy way to pitch a fast-food nation in a double-dip recession.
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Peter Mehit is co-founder and Managing Partner of Custom Business Planning and Solutions, a business consulting firm that provides problem solving, planning and process help. He has worked from private equity to the Fortune 100 at all stages.
He can be reached at pmehit@wbpllc.com or at 800-741-8444.
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