Start-up lessons learned the hard way – latimes.com

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New entrepreneurs make many of the same mistakes, said Ethan Mollick, a professor who specializes in entrepreneurship at the University of Pennsylvania’s Wharton School. They fail to fully develop a business plan. They neglect important market research. They get into trouble by making poor hiring choices.

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Peter Mehit is co-founder and Managing Partner of Custom Business Planning and Solutions, a business consulting firm that provides problem solving, planning and process help. He has worked from private equity to the Fortune 100 at all stages. He can be reached at pmehit@wbpllc.com or at 800-741-8444.

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