Users with good FICO scores might soon start seeing ads for more expensive luxury goods and services than those with lower scores, as Google has started to experiment with targeting ads based on users’ credit score.
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Peter Mehit is co-founder and Managing Partner of Custom Business Planning and Solutions, a business consulting firm that provides problem solving, planning and process help. He has worked from private equity to the Fortune 100 at all stages.
He can be reached at pmehit@wbpllc.com or at 800-741-8444.
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Dispatches From The Front 
Should have seen this coming. Thanks for the heads up. A shift in our society has occurred the past few years. We have gone from fearing the security of the internet to anything/everything goes, your nobody unless everything about you is transparent. There is little to no digital hygiene that is of any concern with many of the nets younger users. This is all they have known since High School, so it must be safe, secure, and no problem. I don’t know where this all nets out for privacy and society. Caution is still necessary, storage is unlimited and cheap and everything is connected.