GOOGLE IS NOW many Googles.
Company co-founder Larry Page said in a blog post Monday that Google is reorganizing into multiple companies that will sit under a new umbrella operation called Alphabet. Core businesses—Search, YouTube, and Android—will operate semi-separately from Google’s myriad “moonshots,” including the X lab and Page’s various life science projects.
Remarketing on YouTube has become almost as commonplace as remarketing on the Web. YouTube is the world’s second largest search engine with over 1 billion active users each month. Perfecting your marketing strategy for such a large platform can have huge benefits for companies, and what many are realizing is that the remarketing aspect of YouTube has huge potential.
It’s ultimately a great way to get a viewer — whether they clicked on your video, subscribed to your channel, unsubscribed from your channel, viewed your in-stream ads, etc. — coming back to your channel as you upload new videos. In the end, this is a great way to generate more quality leads to help you drive your business growth forward.
Back in 2010 we calculated there were 74 million more women on social networks than men. We’ve had a fresh look at the data. In the age of Facebook, Pinterest and Instagram, do chicks still rule?
“We encourage you to move your content to YouTube if you haven’t done so already,” Google continued. “YouTube offers many video hosting options including the ability to share your videos privately or in an unlisted manner.”
The death of cable television would probably still be inevitable without the Federal Communications Commission’s national broadband plan, which aims to expand broadband Internet access to 90% of Americans and dramatically increase access speeds. But the measure, if it passes, will accelerate the demise of cable television as the standard method of consuming television. Now that Google is leading the way in developing Internet TV, the rise of this technology will come even faster.
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