Tag Archives: women

What Do Women in Other Markets Really See When They Watch a Nike Ad? We Asked Them | Adweek

In a recent Nike ad about equality, created by Wieden + Kennedy, a conviction-laden voice says, “Opportunity does not discriminate.” In the background, Alicia Keys croons, “Change is gonna come.”

With that gorgeous piece of work, Nike touted its commitment to inspire people to take local action to advance the values of sportsmanship, self-empowerment and acceptance off the field. Perhaps in keeping with that, the Nike Women account on YouTube—mainly used to promote Nike Training Club—has, since January, released four different regional ads that seize upon these ideas.

In other words, Nike appears to be doubling down on ads that speak directly to women, with calls to activate locally and change social norms.

So, we decided to talk to women from each market to get a better sense of what they’re saying. Find those conversations below, along with the ads.

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Women Hold Nearly One Third Of Global Private Wealth | Forbes

For the first time in six years, the group’s annual global wealth report looked specifically at women and found that among those women with a private net worth of $100,000 or more, 44% were self-made, meaning that they were entrepreneurs or company employees and had grown their wealth independently. The other 27% received their wealth through inheritance, 15% through their spouse, 9% through divorce settlements, and 5% fell into a miscellaneous category. Boston Consulting Group partner, Anna Zakrzewski noted that the “gender pay gap is shrinking” for the high percentage of self-made women in the group. In total, women’s private wealth analyzed in the research adds up to $39.6 trillion globally, roughly the same as the Asia-Pacific region’s $37 trillion in combined private wealth holdings.

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Why the Perfect Modern Creative Is Fierce, Fearless and Female | Adweek

The perfect modern creative is a woman.

Because we have enough men, and men like it the way it is right now.

She will seek change.

And her finest qualities will be frustration and discontent.

The perfect creative presumes that the people around her are talented and want to contribute. And accepts that without meaning to, the company, the process and even she is stifling the work and its ability to be brilliant in some way.

She won’t have come from a school that teaches advertising, and she certainly won’t understand why we structure companies like we do.

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The Glamour Women Of The Year Awards -The Power Of Female Millennials | Ypulse.com

Youth Advisory Board member Alexis, attended the Glamour Women of the Year Awards earlier this week. She discusses how inspiring the awards ceremony was in honoring women of all ages, across all fields, and in particular, the Millennial women who have made a difference this year. She explains what stood out below and how women are changing the world.

On Monday night, I had the opportunity to attend Glamour’s 22nd Women of the Year Awards. The event took place at Carnegie Hall and was filled with influential people from all over the community, most of whom were women, including many Millennials! As a Millennial woman myself, I was extremely inspired by each of the winner’s speeches and how these individuals are shaping the world.

Ten awards were given to outstanding women who have exhibited some sort of achievement or contributed to a cause they are passionate about.

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Smear Test At Home | CoolBusinessIdeas.com

Cervical cancer is the 5th most common cancer in women worldwide with approximately 471,000 new cases diagnosed each year. Approximately every 2 minutes a woman dies of cervical cancer. 80% of the cases occur in low-income or middle-income countries.

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Untapped Potential for Expanding Women’s Entrepreneurship Holds Promise to Grow the U.S. Economy, According to Kauffman Report

Women who are capable of starting growth companies that serve global markets may be the nation’s secret weapon for achieving sustained economic growth.

Research shows that startup companies – particularly high-growth startups – are the most fruitful source of new U.S. jobs and offer the economy’s best hope for recovery. However, despite the fact that about 46 percent of the workforce and more than 50 percent of college students are female, and that women have risen to top positions in corporate and university hierarchies, they represent only about 35 percent of startup business owners. Their firms also tend to experience less growth and prosperity than do firms started by men.

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‘Mind-Blowing’ Sex Can Wipe Memory Clean | Transient Global Amnesia | LiveScience

A 54-year-old woman showed up in the emergency room at Georgetown University Hospital with her husband, unable to remember the past 24 hours. Her newer memories were hazy, too. One thing she did recall: Her amnesia had started right after having sex with her husband just an hour before.

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Women in America | The White House

“This collection of data from across the Federal government offers the most comprehensive look at women in America since the 1960s,” Acting Deputy Secretary of Commerce Rebecca Blank said. “With this report, the administration can more effectively manage programs that support women and girls and America’s families, and foster the growth of the U.S. economy.”

Each page of this report is full of the most up-to-date facts on the status of women. Of particular note
are the following:

  • As the report shows, women have made enormous progress on some fronts. Women have not only caught up with men in college attendance but younger women are now more likely than younger men to have a college or a master’s degree. Women are also working more and the number of women and men in the labor force has nearly equalized in recent years. As women’s work has increased, their earnings constitute a growing share of family income.
  • Yet, these gains in education and labor force involvement have not yet translated into wage and income equity. At all levels of education, women earned about 75 percent of what their male counterparts earned in 2009. In part because of these lower earnings and in part because unmarried and divorced women are the most likely to have responsibility for raising and supporting their children, women are more likely to be in poverty than men. These economic inequities are even more acute for women of color.
  • Women live longer than men but are more likely to face certain health problems, such as mobility impairments, arthritis, asthma, depression, and obesity. Women also engage in lower levels of physical activity. Women are less likely than men to suffer from heart disease or diabetes. Many women do not receive specific recommended preventative care, and one out of seven women age 18-64 has no usual source of health care. The share of women in that age range without health insurance has also increased.
  • Women are less likely than in the past to be the target of violent crimes, including homicide. But women are victims of certain crimes, such as intimate partner violence and stalking, at higher rates than men.

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