Tag: websites

The Secret of Creating Enticing Call to Actions (CTAs) | Getentrepreneurial.com

~ knjohn ~ Leave a comment

One of the most important things tied to high conversion rates is making an effective call-to-action (CTA) on your website. Engaging your audience and visitors in this way may be exactly what you need to boost your business and see your business flourish.

There are some tactics you should keep in mind when approaching CTA implementation to your website and we’ve summarized some of them for your better understanding of the process. Making a compelling CTA can be tricky, u don’t want to be too aggressive, yet, you don’t want your CTA to seem like something visitors would rather avoid than click on it. Here are some things to keep in mind when making an effective call-to-action on your site.

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How to Convert Abandoned Visitors | The Startup Magazine

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Your site is performing, and you are succeeding in bringing traffic to your site – kudos to you! But wait, then you notice they are dropping off…

This is not a problem that you are alone in experiencing; it’s reported that nearly 68% of online shopping carts are abandoned. In fact, in some cases – they don’t even put items in the cart before they leave; two years ago, the dismal figure of international shoppers that made it to the court was 5.31%.

Just like humans, websites to have issues with abandonment, but there are three underused strategies you can use to retrieve and convert these customers while keeping one step ahead of the competition.

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Does Your Company Suffer from a Weak Website? | Allbusiness.com

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Are you doing the bare minimum when it comes to your small business website? Just having a website is no longer enough if it ever was. You’ve got to take action to get potential customers to discover, engage with and buy from your business. And that means creating an integrated online marketing plan where all parts of your Web presence work together.

Deluxe Corporation recently polled small business owners to find out what they’re doing online. Here’s some of what they found:

Small business owners say word-of-mouth is their most important way of engaging with customers 73 percent. However, they don’t seem to realize that social media has become a crucial part of word-of-mouth. Just 21 percent say social media is an important way to engage with customers; in comparison, 40 percent say business cards are.

What about websites? While two-thirds of small business owners have a business website, that number is still way too small. As I mentioned earlier, having a website is the bare minimum these days. Small business owners are also falling short in what features they have on their website. Fewer than half have photos or videos; just 32 percent use search engine optimization SEO, and only 28 percent have reviews or social media share/follow buttons.

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Find out what your buyers are thinking | money.cnn.com

~ lmehit ~ Leave a comment

It’s business owner’s worst nightmare: Customers walk in the door and walk right back out.

For Twiddy & Company, a 95-person firm that connects vacation renters with beach houses in North Carolina’s Outer Banks, that meant customers clicking on their Web site and promptly abandoning it. “One day we said, ‘Our bounce rates are high. People are exiting our site, and that’s a metric expression of frustration,'” says Ross Twiddy, the company’s marketing director. “Wouldn’t it be nice to know what they were thinking?”

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Showdown At The Web Corral: Convincing Your Boss to Fix a Hideous Website | Fast Company

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Q: I work for a nonprofit with a hideous website. Hideous in the sense that the copy is generic and bland and filled with jargon. Supremely unsticky, in other words. Some of my colleagues and I have lobbied to change it but, whenever we suggest new copy, our executive director inevitably waters it down until it sounds like what we’ve already got. What can we do to convince her to stick-ify our site? – Stickless in Seattle

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