Unlocking the Power of Color: How to Apply Color Theory in Website Design | The Startup Magazine

November 1, 2023October 31, 2023 ~ knjohn ~ Leave a comment

Introduction to Color Theory

Understanding the basics of color theory is imperative when creating a visually appealing and user-friendly website. Conceived by Sir Isaac Newton, color theory examines how different colors interact with each other and how they influence our moods and perceptions. It’s an incredibly powerful tool that, when wielded correctly, can have a profound impact on your site’s effectiveness.

The Impact of Colors: Mood and Perception

Colors have a considerable bearing on our emotions and can largely dictate how we feel about particular environments. For instance:

– Blue symbols serenity, stability, and trust

– Red is for passion, excitement, and intensity

– Yellow radiates happiness, energy, and intellect

Neglecting to consider the psychological associations of colors can hinder your ability to connect with your website’s viewers on an emotional level.

Why Your Website Needs a Storyteller Instead of a Designer | Duct Tape Marketing

January 13, 2017 ~ knjohn ~ Leave a comment

Your website is the hub of your online presence – period. (Well, maybe that’s not exactly true from you right now, but it must be!)

As such, it has to do some heavy lifting and that heavy lifting must extend far beyond the interactive brochure still built today by many business owners.

Your website must tell a story. A story must be engaging and there must be a hero, a problem, a quest, a call to arms, and a promise of a happy ending.

The trouble with most sites, however, stems to some degree from how the web design industry is viewed.

A business creates a great product or service, develops the processes for marketing said product or service and then turns to a designer to create a gorgeous set of web pages to showcase it.

At some point, they determine they are going to need lots of pretty words to go with that awesome design, and then eventually they will need someone to “SEO it all.”

Of course, today the path described above is a recipe for disaster and waste.

10 Ways Companies Screw Up Their Websites | AllBusiness.com

July 7, 2013 ~ lmehit ~ Leave a comment

Building a website is like building a house. When built properly, they both combine interdependent components into a functional and attractive whole. In a house, the components are things like plumbing and ventilation; in a website, they’re things like search engine optimization SEO and navigational structure.Both are enormous projects with thousands of variables, and although there may be 10 right answers to every question, there are also 50 wrong answers, which may explain why so many houses and websites turn into money pits. To keep this from happening to your site, avoid these 10 common traps.

1. Imprecise or Improper PurposeWhy am I building this website? Until you answer that question with the eloquence of an orator, do not start grabbing any tools. Many firms have only a vague idea of what they want their site to do. Others ask their site to do too much, not enough, or the wrong thing altogether. Behind every great business site is a crystal clear, sensible vision.

Showdown At The Web Corral: Convincing Your Boss to Fix a Hideous Website | Fast Company

September 30, 2009 ~ CBPS ~ Leave a comment

Q: I work for a nonprofit with a hideous website. Hideous in the sense that the copy is generic and bland and filled with jargon. Supremely unsticky, in other words. Some of my colleagues and I have lobbied to change it but, whenever we suggest new copy, our executive director inevitably waters it down until it sounds like what we’ve already got. What can we do to convince her to stick-ify our site? – Stickless in Seattle

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