Do you remember your first taco? Perhaps tacos are part of your background, Or, they might have been something your mother whipped up, using a recipe on the box of hard shell tacos.
Maybe it was at Taco Bell, or even something that you discovered on a bar menu.
However you were introduced to tacos, you’ll learn an enormous and entertaining amount about them in the new book, American Tacos: A History And Guide, by Jose R. Ralat.
Some people would never eat at a Taco Bell. The fast-food chain’s executives know this, and they won’t bother trying to persuade them otherwise. But how about enjoying a meal at U.S. Taco? Sounds better, right? U.S. Taco is the chain’s new alter ego, an American-inspired restaurant (as opposed to Mexican-inspired, which is how company reps describe Taco Bell’s offerings.)
The first U.S. Taco opens this summer in Huntington Beach, Calif., not far from Taco Bell (YUM) headquarters. “I would love one day to see 1,000 of these,” Greg Creed, Taco Bell’s chief executive, told the Orange County Register. “But let’s not get that far ahead of ourselves. We’re opening a restaurant and seeing what happens.”
Her bug eyes and sweet face captured the hearts of millions of fast food enthusisats.
(Taco Bell/AP Photo)
But more than 10 years after her face first graced a “Yo Quiero Taco Bell” ad, marketing’s top chihuahua has died at 15 from a stroke.
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Dispatches From The Front 