Tag Archives: public relations

5 PR Tips For Startups And Growing Brands Leveraging Social Media For Growth | Adrants

Social media transformed classic PR and is offering startups and growing brands endless new possibilities to drive traffic to their digital and physical storefronts. It sounds like the best of all worlds; blending new media with old media, right? Any startup has the ability to set up a Twitter account or Facebook page, yet you still must follow traditional public relations rules on these channels.

Issues may come up as businesses rely too heavily on social media at the expense of proven public relations strategies. All too often, we have seen first-hand during the dawn of social media the horrific (and hilarious) errors which were made as clients jumped in too fast.

Murray Newlands, along with Drew Hendricks, has authored a new book, How to get PR for your Startup: Traction which includes 5 guidelines for avoiding typical pitfalls.

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Public Relations Tips and Tricks for Your Business | Inc.com

getty_483612403_44942Creating an efficient PR and marketing plan is a cornerstone to building up your organization’s success. Marketing and PR, unfortunately, sometimes can be costly, particularly if you’re running a lean operation and just starting out. Thankfully, there will include a few affordable PR and marketing tips and tricks which may offer your small business a cost-effective way to successfully increase sales and grow your consumer base.

You may have an excellent service or product, yet if nobody has knowledge of it, generating sales might be difficult. Effective public relations and marketing include proactive methods for you to spread the message to your market and attract potential customers and clients.

Marketing is about discovering methods of reaching your targeted audience–these potential customers and clients who possess an interest in and possible necessity for what you are selling. Public relations includes obtaining positive press and publicity in regard to your business concerning its most recent services, brands, and innovations.

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5 Things Every Small Business Should Know About Branding | AllBusiness.com

The whole concept of branding is foreign to many small businesses. They view it as something that only matters in the ivory towers of global corporations.

Nothing could be further from the truth. Branding is all about making your business memorable, and it’s the small business rather than the big one that’s likely to get lost in the shuffle. Here are five core concepts that small business owners should know about branding.

1. Repetition and consistency are paramount. Any parent knows that when you say something once it seldom sinks in. And, parents who send mixed messages confuse the child … and perhaps themselves! The same dynamics apply to branding: the market needs to see the same imagery and the same message again and again and again.

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Public Relations System for Small Business | Duct Tape Marketing

Getting positive mentions of your business, products, people and events in the publications that your ideal clients consume is an essential part of what I call the lead generation trio, advertising and referrals being the other members.

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Lap Dances at Yahoo’s Hack Days? A Lesson in Monitoring a Global Brand | Fast Company

Testing a user interface

Testing a user interface

When brand control becomes damage control:

“Scantily clad gyrating women” who give lap dances to men on your company’s dime can damage your brand within seconds.

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For a sample of the outrage, click here. Especially entertaining are the dozens of Twitter posts.