Tag: pinterest

Millennials Are Discovering Art by Ditching Museums for Instagram and Pinterest | Adweek

~ knjohn ~ Leave a comment

It was bound to happen sooner or later. For the first time, social media has nudged museums aside as the primary venue by which American consumers discover works of art.

According to a survey released this week by online auction site Invaluable, nearly 23 percent of Americans find artwork that appeals to them on social media channels such as Instagram or Pinterest. By contrast, 20 percent discover artwork by going to museums and nearly 16 percent by visiting brick-and-mortar galleries.

The findings are significant not just because Americans drop an estimated $150 billion on arts and entertainment each year, but because it suggests that millennial buyers seem far more comfortable buying art online as opposed to the staid and starchy world of galleries and auction houses.

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Stressed Out? Social Media May Help Women Cope | Live Science

~ knjohn ~ Leave a comment

Face it, ladies: your DIY projects rarely turn out like the ones you see on Pinterest, and your Facebook posts aren’t universally “liked.” But a new survey suggests that despite such woes, social networking is still good for you.

The survey found that women who frequently use social media, along with other technologies, to connect with friends and family report feeling less stressed than women who connect less often.

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Pinterest Will Open Promoted Pins To All Advertisers Following Success Of Beta Program | TechCrunch

~ knjohn ~ Leave a comment

After years of questions about how it will make revenue, Pinterest’s roadmap to monetization is becoming more clear. The company announced today that its Promoted Pins program, which it made available in beta to certain brands eight months ago, has performed “just as good and sometimes better than organic Pins,” and it will make the program available to all advertisers on January 1.

Pinterest claims that brands who participated in the Promoted Pins beta program saw a 30 percent increase in “earned media” — or the amount of people who save a Promoted Pin to one of the boards. Promoted Pins are repinned an average of 11 times, the same as a normal pin made by one of the site’s users. Furthermore, Promoted Pins continued to get more pins in the month after a campaign, or a 5 percent increase in earned media.

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Pinterest’s New Business Tools ( Read The Fine Print) | MarketingVOX.com

~ lmehit ~ Leave a comment

Pinterest took a giant step yesterday toward attracting business users when it unveiled a slew of business tools and resources. First among them, a set of “Business Terms of Service.”

Among them, a warning that you pretty much surrender your rights to anything you post there. “Pinterest and its users a non-exclusive, royalty-free, transferable, sublicensable, worldwide license to use, store, display, reproduce…” (it goes on).

Second that, unlike most business arrangements, this is not a contract: Pinterest may terminate or suspend this license at any time “with our without cause or notice to you.” Third, an indemnity clause. They don’t summarize it on the Business Terms as they do for the personal terms, but the short story is that if Pinterest gets sued over your post, you pay for it.

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Why I Tearfully Took Down My Pinterest Inspiration Board | DDK Portraits

~ CBPS ~ Leave a comment

There is a lot of buzz around Pinterest. One of the core concepts is that you don’t promote your own work, but instead build inspiration boards using other peoples’ materials. This would be all good and fine, except it runs smack into copywrite law and an iron clad ‘terms of use’ that makes you, the user, solely liable for any infringement, intentional or other wise.

In a lengthy article, the author explores the legal trap Pinterest has set for it’s users:

Being both a photographer who loves Pinterest (and admittedly had some really great “inspiration” boards full of gorgeous work from other photographers) and a lawyer who, well, is a lawyer, I decided to do some research and figure this out.  And what I discovered concerned me.  From a legal perspective, my concern was for my own potential liability.  From an artist’s perspective, my concern was that I was arguably engaging in activity that is morally, ethically and professionally wrong.

Continue reading “Why I Tearfully Took Down My Pinterest Inspiration Board | DDK Portraits” →