However, not all brands have the same potential for growth through revitalization. All too often, at the sight of declining sales, the knee-jerk reaction is to try to reinvent a brand without asking if it’s worth the investment in the first place.
Tag: marketing
Facebook Forms a PAC [Updated] — Daily Intel
Because Facebook doesn’t have enough influence already, the company has decided to form a political action committee.
NeuroFocus Uses Neuromarketing to Hack Your Brain | Fast Company
Ask Mac lovers why they adore their tablet and they’ll say it’s the convenience, the touch screen, the design, the versatility. But Apple aficionados don’t just like their iPads; they’re preprogammed to like them. It’s in their subconscious–the curves, the way it feels in their hands, and in the hormones their brains secrete when they touch the screen.
Adam Lisagor Is The Quietest Pitchman | Fast Company
“It’s the Internet, not TV, so you could take all the time in the world. That doesn’t mean you should. Put extra thought into how to explain yourself in the simplest way, show us you’re mindful of our time, and we’ll love you for it.”
To Spread Your Brand On Facebook, Don’t Target Your Fans–Target Their Friends | Fast Company
Facebook and ComScore have teamed up for a new service, Social Essentials. It offers unprecedented insights into the influence of brands on social media, complete with detailed credit card behavior, and findings suggest it’s not really your brand’s fans you need to worry about–it’s their friends.
It’s Time to Purge the Word Entrepreneur | Duct Tape Marketing
I believe there are really only two kinds of small businesses – healthy ones and unhealthy ones.
Marty Keller’s Goodbye Note | Marty Keller
Here is the text of Marty Keller’s goodbye note and it provides some information about they way forward for the California Small Business Advocate’s Office. We’ll miss you, Marty. – Ed.
Friends,
A couple of items to share before I transition to my new adventure:
- The Asian Business Association of Orange County wants you to know of a couple events coming up in August and September:
- The Filipino American Chamber of Commerce of Orange County is hosting its Annual Green & Health Expo on August 25 at the Crowne Plaza Anaheim Resort in Garden Grove. Details can be found here.
- The ABAOC is putting on its annual Procurement Opportunities and Export Initiatives event on September 22 at the Disney Paradise Pier Hotel in Anaheim. Details are available here.
- The indefatigable Frank Ferral is spearheading, along with the Greater Stockton Chamber of Commerce, a Recycling BIN Summit on August 9 at the University Plaza Waterfront Hotel in Stockton. More information can be found here.
As for matters of concern with state government, until the Governor appoints a new Small Business Advocate, please contact GOED regarding any matters of concern. The general number is (877) 345-4633. Joel Ayala is the Director (joel.ayala@gov.ca.gov), and Dave Freitas is the Chief Deputy Director (dave.freitas@gov.ca.gov).
Daisy Luna is staying on as our intern. She manages the event calendar, so please forward her information that you want posted to the GOED business calendar: daisy.luna@gov.ca.gov.
For matters dealing with procurement, please contact Eric Mandell at the Department of General Services at 916-375-4608: eric.mandell@dgs.ca.gov.
As for me, I will kicking back for exactly two days, and then I will be in touch with you all on Monday about the new direction. Nikki, be patient!
Thanks again for the friendships and collaborations over the years, and remember: the best is yet to be!
Cheers,
Marty Keller
3 Ways To Wow Your Audience With A Killer Live Presentation | Fast Company
Four years later, with more than 120 keynote speeches under my belt to audiences ranging from 30 to 3,000 people, I truly love delivering a presentation. Here are three things that helped me find my strength on stage.
Mobile devices overtake computers on Wi-Fi networks | Tech News and Analysis
“Smartphones and tablets are so much more mobile than laptops; the idea of someone pulling out a laptop in a store to check email, Facebook or prices — it’s very impractical,” said Sekar. “What we’re seeing with these mobile devices is it’s practical and enjoyable to do that.”
Your Business Card Is A Billboard For Your Brand–What Does Yours Say? | Fast Company
We live in a super-cluttered world where no one has time for anything. We’re bombarded with text messages, TV commercials, billboards, and online ads, and so companies need to know what they stand for. It’s a fact that you cannot remember more than three television commercials in a row, let alone recall the design of your average business card unless they manage to rise above the cacophony and stand out in a way that’s completely relevant.
Dispatches From The Front 