Online marketers have used the term “landing page” for many years to describe a sales tactic focused on getting people to take one, specific action. Today, landing pages have simply become a required element in the marketing toolbox for every imaginable business, including local brick and mortar types.
Tag: marketing
Dale Earnhardt Jr. has an offer for bill-backing Republican – USATODAY.com
Creech said that in fiscal year 2012, the National Guard has been contacted by more than 24,800 individuals interested in joining because of the racing sponsorship. Of those, Creech said that 20 were qualified candidates and that none joined.
YOUR TAX DOLLARS AT WORK: That means a $26MM sponsorship had a $1.3MM per recruit cost. Way to go! – Ed.
Using Great Storytelling To Grow Your Business | Fast Company
Every two months, I pull together a community of innovators. We meet somewhere in New York City, usually a boardroom overlooking a park or cityscape. But last month we all found our way into an acting studio operated by The TAI Group to learn about storytelling.
The members of this group certainly already know something about the topic. They are senior executives at some of the largest corporations, partners in some of the most prestigious consulting and private equity firms, and several cutting-edge entrepreneurs. But the more you know, the more you realize there is to learn, and this group wanted to learn more about how to use effective storytelling to drive change in and grow their organizations.
Online tool connects businesses with experts for one-off advice | Springwise.com
Connecting those with skills and those who need them is a perennial challenge in the labor marketplace, and there seem to be virtually infinite ways to make that happen. Just a few days ago we featured Beyond the School Run, which focuses on career opportunities during school hours, and since then we’ve come across KnowHowMart, an online tool now in beta that’s focused on helping skilled professionals sell their expertise to companies that need one-off advice.
Pop-up store sells chocolate for good deeds, not money | Springwise.com
Chocolatier Anthon Berg recently enabled customers to pay with a good deed, rather than cash, at a pop-up location called The Generous Store.
Find out what your buyers are thinking | money.cnn.com
It’s business owner’s worst nightmare: Customers walk in the door and walk right back out.
For Twiddy & Company, a 95-person firm that connects vacation renters with beach houses in North Carolina’s Outer Banks, that meant customers clicking on their Web site and promptly abandoning it. “One day we said, ‘Our bounce rates are high. People are exiting our site, and that’s a metric expression of frustration,'” says Ross Twiddy, the company’s marketing director. “Wouldn’t it be nice to know what they were thinking?”
Diaspora Co-Founder Ilya Zhitomirskiy Passes Away At 22 | TechCrunch
…one of Diaspora‘s four co-founders, Ilya Zhitomirskiy, had passed away. With much sadness, we’ve now confirmed this terrible news with the Diaspora team.
Subway’s $5 Footlong Guy Thinks Fresh On Herman Cain’s 9-9-9 Branding | Fast Company
Cain, who rose through the ranks at Coca-Cola, Pillsbury, and Burger King to become Godfather’s chief exec, knows how to sell a product, and he’s selling his tax plan the same way he would hawk Triple Whopper value meals to lower-middle-class-income families of four. Like it or not, it’s a savvy way to pitch a fast-food nation in a double-dip recession.
Want To Upend An Entire Industry? Change Its Revenue Stream | Co. Design
When choosing a revenue model, most companies wait until the very end of development and simply look to what market leaders are doing, altering it slightly. But when considered carefully, the revenue model can be a very powerful tool. By changing the revenue model, a company will change its entire business.
Fabian Stelzer Uses Neuroscience To Make Your Website Stickier | Fast Company
5 seconds.
That’s about how long I have to capture your attention on this website and convince you to stick around.
Dispatches From The Front 