Tag: marketing

Brand Management Techniques | smallbusiness.chron.com

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Brand management is vital to gaining market dominance.

Brand management involves the art of crafting and maintaining a brand image in the marketplace and of managing the product lines associated with individual brands. Marketers employ a repertoire of techniques to influence consumers’ perception of and preference for their brands. Focusing on continuous brand management can help your brand to solidify a position of dominance in your chosen industry or niche.

Industry Analysis

Analyze competing brands in your industry to determine where you would like to position your brand. Map out competitors and rank each by size, service model, reputation and target market segment. Determine how many players are serving the high end of the market and how many are serving value- or cost-conscious market segments. Determine which competitors feature full-service business models and which operate lean. Rank your competitors according to their reputation in the industry by comparing customer reviews and news articles.

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How to Find and Attract Customers | BusinessNewsDaily.com

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New business owners might feel the world has all gone online in recent years and that the high-tech landscape has changed the very nature of the entrepreneurial game.

While there is some truth to that, the old adage that “the more things change, the more they stay the same” also applies to hooking new customers.

Winning customers for your business is an art that requires a deft hand. It demands market research, sensitivity, and effective decision-making to lure new customers and keep them coming back. The same applies whether you’re operating an online marketplace or a storefront, Martin Lehman, a retail clothing industry veteran, told BusinessNewsDaily.

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Article Marketing | Getentrepreneurial.com

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Article marketing is one of the oldest and most reliable ways to drive traffic to your site and increase your profile on the web. These days, there are countless places to submit your articles, but not all of them are equal. Here’s a list of six different places where you can get published and effectively drive new visitors to your website.

1. Blogs:

– Try to find industry-specific blogs that are very relevant to your product or service. You can use Google for this, or ask your clients and associates what they like to read online. Once you find blogs, contact their owners to find out if they’re interested in free content in exchange for a backlink. This is a great way to build online marketing relationships.

– Try BloggerLinkUp.com, a newsletter that connects bloggers with one another.

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How to Make Your Product Famous (for Almost Nothing) | BusinessNewsDaily.com

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Anyone with a product to sell has fantasized about what it would be like to suddenly see it featured in a popular TV show or movie. Alexander Mendeluk has lived the dream.

The co-founder of SpiritHoods, a collection of animal-inspired funky fur head pieces, Mendeluk (and co-founders Chase Hamilton, Ashley Haber and Marley Morotta) have seen their product worn by celebs ranging from rapper Snoop Dogg to rocker Pete Wentz.

They’ve also been featured on “Late Night With Conan O’Brien,” “Khloe & Lamar,” “Keeping Up With The Kardashians” and will soon be featured in a Disney movie starring Heather Graham.

The company’s product placement efforts haven’t cost them much more than their time and product

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How to Conquer the Fear of Selling | BusinessNewsDaily.com

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You own your own business but you hate selling? You’re not alone. Even though being a good salesperson is essential to the success of almost every business, a lot of people feel uncomfortable about the act of selling.

“Fear comes from the unknown and it is a psychological response to a perceived threat.  You can chip away at this fear by creating a sales process and following some simple steps that give you confidence in your own skills,” said Dave Mattson, CEO of Sandler Training, a leading global sales and management training company.

Mattson proposes five steps that business owners can take to minimize their sales fear:

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