Everything You Need To Know About LinkedIn Endorsements | Forbes

downloadSince LinkedIn introduced its endorsements feature more than two years ago, we’ve all received  endorsements for skills we didn’t know we had from people we didn’t know we knew.

Though I think I could do a good job of writing about food, I’ve never done it, so I was mystified when  five people endorsed me for “Food Writing.” Another mystery endorsement came from someone who checked off “Celebrity,” whatever that means.

Should I just let those endorsements stand, assuming any positive mark on my profile will help me? Or is there some way I can edit endorsements to make them reflect better what I do? What should I do when I get an endorsement out of the blue from someone whose name doesn’t ring a bell? Should I be in touch with and endorse the people who endorse me?

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MIT and Marriott – Test A Matchmaking Table | WIRED

“Say you like to jog in the morning and you’re near Central Park, but you don’t want to run alone because you’re in a new city,” says Paul Cahill, SVP of brand management at Marriott Hotels. “How do we curate those experiences and connect people with like interests?”

Cahill’s quandary is a unique one in the hospitality industry. Other popular hotels, like the Ace, or apartments booked through Airbnb, are designed to create organic social connections—the Ace through its leather couch-filled lobbies and the Airbnb through its hosts. But 80 percent of Marriott’s guests are there for business, and don’t have the luxury of fast-friending in the lobby, or pouring over guidebooks to sleuth out the best craft beer bar in the neighborhood.

Cahill took the problem to MIT’s Mobile Experience Lab.

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