For the last 20-plus years, email has become the standard form of communication for reaching out to clients. Ask any marketer for the last 10 years in particular, and they’ll say one of the top things a business should focus on is building their (email) list.
Snail mail is just too slow, and this increasingly-fast paced world makes a classic phone call unrealistic – what, are you going to call each person individually on your list? Or worse, are you going to have an automated bot interrupt their day with a phone call that is devoid of actual communication?
But now, email too is reaching a ceiling. Is your email going to their SPAM folder? Is it going to their “junk” email address that they use to sign up for all the mailing lists? Is it getting lost between an advertisement from their favorite clothing store and a digital copy of their phone bill?
After the Sony mega-hack, protecting email privacy may seem paramount. But at digital payments startup Stripe, email isn’t kept all that private in the first place.
Recently, Stripe openly detailed the internal system it uses to achieve what it calls “email transparency,” saying “almost all” messages inside the company can be read by all employees. Private emails at Stripe aren’t forbidden. But they are the exception.
No, these emails can’t be read by people outside the company. But it shows that privacy isn’t always as important as we think it is. Stripe’s system is part of wide-ranging effort to build services that seek to make our communications more public, not less—an effort that includes everything from familiar consumer services like Facebook to business tools offered by the likes of Slack and GitHub.
As far as the technology goes, open email at Stripe isn’t that complicated. Employees are asked to CC any work-related emails to topic-specific mailing list archives managed through Google Groups. Project lists are the most common, but categories range from individual countries to a “crazyideas@” list. Via the lists, all email becomes public and searchable inside the company. Stripe now has 428 lists in all.
You’re on summer vacation at the beach. What are the chances that you pull out your phone to check your work email? No matter how much we might say we recognize the value of unplugging, most of us aren’t very good at actually doing it. One study found that as many as 83% of employees check email on vacation.
If we can’t stem our email addiction by ourselves, maybe the answer is to make it automatic. At Daimler’s headquarters in Germany, employees have the option to turn on a “Mail on Holiday” function on their email: Every time an email comes in while the employee is away, it’s automatically deleted.
Check It Out.
You come in, sit down, and log in. Your morning coffee steams while you peruse the dozens of emails that await you. Some are important. Some are even urgent. But most are destined for the trash. You grind through your inbox, replying to some and flagging others for later. And by the time your real work starts, your coffee is cold and you can’t find that one important email your client sent yesterday.
How To Get Replies – Online Dating
Dating site OKCupid examined which words in an opening email to women increased or decreased the chances of a reply. Hilarious and revealing.